Document Type: Research Paper
Department of Mathematics, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran
Department of Mathematics, Science and Research Branch, Islamic Azad University, Tehran, Iran
In the environment of business‐to‐business e‐commerce, Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two and buyers and sellers are uncertain about their roles.
A “must-do” for the sellers, in particular, is to understand patterns of investment and reward, and effectively manage the process that defines the dynamics of buyer-seller evolution. This paper tries to use data envelopment analysis as a reliable and achievable tool for performance evaluating, quality and performance improvement of Buyer-Seller Relationship, in the situation where the information flows are imprecise data between buyers and sellers.