Document Type: Research Paper
Associate Professor of Industrial Management, Economic and Management Faculty, Shiraz Branch, Islamic Azad University, Shiraz, Iran
This study intends to expand a set of proper performance evaluation indices which embraces strategies for sustaining top performance using SWOT analysis inside a balanced scorecard (BSC) outline for the large commercial bank branches in IRAN by operating a fuzzy Data Envelopment Analysis (FDEA). Through literature reviews and the banks’ experts and managers opinions and who have real practical experiences in the bank strategy planning, satisfactory performance evaluation indices have been selected throughout SWOT analysis. Then, utilizing the decision making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP), respectively, further establishes the causality between the four BSC perspectives as well as the relative weights between evaluation indices. An empirical grading of the bank strategies is exemplified by applying fuzzy data envelopment analysis. The DEA model ranks the DMUs based on mathematical and scientific logic. Fuzzy DEA technique is utilized for ranking the branches.